Digital Sales Tools
SMITH continues to deliver sales tools that give AT&T retail and business sellers every edge possible by delivering highly useful and personalized help with utmost speed. Not long ago, the process of choosing a rate plan at an AT&T store was complex and cumbersome and accompanied by tedious calculations. For a company that earned its reputation by putting incredible technology into the hands of its customers, an ordering system that worked in similar style to assembling a meal from a restaurant menu was cause for concern for both customers and AT&T’s sales staff. Given our decade of partnership, it was no surprise that AT&T tapped SMITH to find a resolve.
The result was Mobile Sales Tool (MST) and suite of sales tools including the AT&T Rate Plan Calculator. Conceived and developed by SMITH, this handy mobile app guides customers and sales reps through the rate plan purchase process quickly, efficiently, expertly, and painlessly. Customers can shop for and customize plans, compare plans side-by-side, calculate monthly charges, email plan summaries, and more. To make things even easier, all calculations display on screen—alleviating any sticker shock customers might otherwise feel.
From this initial success, AT&T realized that they needed additional, similar tools. As a result, over the past four years, SMITH has partnered with several other channel and product marketing teams to create a variety broadened suite of tools that have become critical to AT&T’s sales readiness efforts within their Mobile Sales Tool.
SMITH has helped create an empowered salesforce through a suite of simple and intuitive digital sales tools that guide customers through the sales process efficiently, quickly, and expertly, allowing them to sell with confidence.
The Mobile Sales Tools are a “go-to” destination for over 200,000 frontline AT&T staff. MST is a direct channel to educate and influence sellers with the critical content and information they need to be successful and increase sales performance.
Who’s using MST?
Over 80,000 unique users per month (200% increase over last 2 years)
Impact of MST