Self-service simplified

Effectively engaging customers at every touch point.

What we did

Create a user-friendly, user experience that increased sales and reduced calls to customer care.

Project includes

Redesign of T-Mobile.com, myT-Mobile, branded microsites and other customer communications.


A significant reduction in customer care call volume. Task failure fell from 40% to 5%.

The work

SMITH’s efforts helped T-Mobile.com attain impressively high conversion rates, while garnering industry honors as well.

In the highly competitive world of mobile communication, effectively engaging customers at every touch point is critical. It can also be costly and time consuming. That’s why T-Mobile, recognizing our exceptionally rigorous approach to user experience (UX), enlisted SMITH for online solutions, digital communications, brand management and customer care that increased efficiency and promoted sales, while reducing costs and generating profits.

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