Top Golf

Let's Play

Teeing up "WOW" moments.

What we did

Topgolf turned to SMITH to help redefine its brand. Focusing on the customer experience, we helped the brand evolve into a singular revolutionary, technology-driven experience that centers on play.


Topgolf is an innovative 21st-century entertainment concept that combines the challenge of golf with the fun of food, friends, flirting, game play, music, and entertainment—and wraps them up in an exciting environment where customers experience an exceptional level of personalized attention and service.


2013 Communicator Award of Excellence, Gold Statuette Corporate Identity (photography, style guide, and design)

The work

As Topgolf’s agency of record, SMITH helped to redefine the brand, refine messaging, and create a unified experience that drove value and growth.

  • Audience research
  • Brand positioning, voice, and design
  • Custom photography and video
  • Event tools
  • Venues & kiosk roadmap concepts
  • Web experience development
  • Mobile App V1 UX & Design
  • Employee portal

Want to work with us?

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