Research + Insights

Build your path to better buying and selling experiences with the latest research and insights from SMITH’s subject matter experts and our partners.

Point of View
Conversational Commerce: Jumpstart your journey
A new type of user interface is emerging, one that removes clicking and swiping in favor of written and spoken natural language dialog. Enabled by AI, conversational and voice-driven capabilities are removing the barriers that have traditionally deterred customers from interacting with technology.
Point of View
Your Customer-centric Future Starts with Them
Customer expectations are continuously being set higher by improvements to their digital experiences in everyday life. Your best first step is listening to the conversation they’re having with you through data and research.
Point of View
WILL CUSTOMERS PAY MORE FOR BETTER CX?
Your B2B customer shops on highly optimized B2C sites that are personalized to their needs. How do you think they feel about clunking around your site? How much sub-optimal experience will they endure? How can you know?
Point of View
SMITH's Guide To: Commerce for Manufacturers
If you’re one of the 60% of US manufacturers without an ecommerce platform, you’re missing your share of nearly $1 trillion in B2B eCommerce transactions this year. Download our free guide as the next step in your transformation.
Point of View
Digital Transformation in the Grocery Aisle
Amazon has had an interesting year in 2017 with the acquisition of Whole Foods, the use of Prime Now for grocery, and now opening up Amazon Go. Can the grocery industry keep up?
Point of View
Rapid Foundation for SAP Hybris
Building a future-proof commerce platform means having a backbone capable of orchestrating multiple best-in-class APIs from diverse services to deliver multidimensional customer experiences.
Point of View
Digital Transformation in the Grocery Aisle
Can you out Amazon Amazon in Grocery? As 1/4 of US shoppers do some grocery shopping online, and CPG's begin to test the direct-to-consumer waters, the time for digital transformation has arrived.
Point of View
Selecting a B2B Partner
Download B2B eCommerce World Special Issue on Selecting a B2B Partner.
Point of View
Information Architecture is the Foundation of your Digital Experience.
Approaches for using Optimal Workshop to improve IA.