A new type of user interface is emerging, one that removes clicking and swiping in favor of written and spoken natural language dialog. Enabled by AI, conversational and voice-driven capabilities are removing the barriers that have traditionally deterred customers from interacting with technology.
Customer expectations are continuously being set higher by improvements to their digital experiences in everyday life. Your best first step is listening to the conversation they’re having with you through data and research.
Your B2B customer shops on highly optimized B2C sites that are personalized to their needs. How do you think they feel about clunking around your site? How much sub-optimal experience will they endure? How can you know?
If you’re one of the 60% of US manufacturers without an ecommerce platform, you’re missing your share of nearly $1 trillion in B2B eCommerce transactions this year. Download our free guide as the next step in your transformation.