SMITH Partners with CDS Visual to Provide Enhanced Product Visualization for CPQ and Digital Commerce

(Dayton, OH) — February 23, 2021 — SMITH announced today it has partnered with CDS Visual to support its work in the North American SAP Configure Price Quote (CPQ), ecommerce and digital marketing product visualization markets.

CDS Visual’s CPQ visualization offering includes support for 3D visualization, dimensioned drawings, downloadable CAD files and augmented reality experiences of configured products. These solutions can drive significant ROI for companies using CPQ to sell configured products, as well as expand CPQ utilization in product areas for which traditional means of product configuration aren’t ideal.

SMITH, an SAP Gold Partner, provides manufacturers and retailers with commerce, customer experience and sales enablement solutions. As part of its sales enablement and commerce services, SMITH has a team dedicated to CPQ implementation and optimization with decades of experience helping clients to increase revenue and drive efficiencies in their sales organizations. In addition to CPQ, SMITH also supports digital transformation and change management, as well as the integration of CPQ with commerce platforms to enable distributor and consumer self-service.

“Changes in the selling environment are driving the need for companies to present their products online, giving their prospects all the information they need to make a buying decision. This has been a challenge for companies selling configured products, given the often tens-of-thousands of product variations. CDS Visual solves that challenge, creating an information-rich and immersive online buying experience for customers. Seeing truly is believing.” said Bill Butler, Chief Revenue Officer for CDS Visual. “Partnering with SMITH to provide service and support to North American customers will accelerate adoption of CPQ and ecommerce visualization, increasing revenues significantly for our joint customers.”

Our partnership with CDS Visual will help our clients bring to life engaging and interactive experiences for their buyers that will increase revenue and customer loyalty,” notes SMITH’s Customer Growth Officer, Rob Miller. “Combining 3D visualization with CPQ and digital commerce brings a next-level experience to B2B buying.”

The next big thing isn’t what you’ll buy, it’s how you’ll buy it. SMITH is a results-driven digital commerce agency with one mission: to make buying and selling awesome. For more than 20 years, SMITH has worked in partnership with the world’s most respected B2B and B2C companies to deliver better business outcomes with design thinking and technology enablement that puts customers at the center. Learn more at

About CDS Visual
Headquartered in San Jose, CA, CDS Visual is the worldwide leader in CAD-based CPQ visualization technologies. Their products integrate with all leading CPQ software products. In addition, CDS Visual also offers CAD Automation tools, spare parts solutions, Enhanced 3D website content and augmented reality solutions.

Contact SMITH:
1 (888) 222-8870

Contact CDS Visual:
(408) 550-8820