SMITH Expands CPQ Team to Help Companies Next-Level Ecommerce Efforts as Pandemic Draws More Buyers Online

(Gatineau, QC) — October 28, 2020 — If 2020 has brought one thing to light in the world of commerce, it's the incredible importance of enabling customers to serve themselves online. The growing trend of customers choosing to scroll instead of stroll isn't just impacting the business-to-consumer (B2C) market anymore. Business-to-business (B2B) transactions are also increasingly being handled by technology instead of sales staff. Recognizing this B2B shift and the vital role of effective and efficient Configure, Price, Quote (CPQ) capabilities, SMITH continues to grow its CPQ team with some of North America's top CPQ talent.

To support SMITH's growth in CPQ, Lee Goldberg joined SMITH this month as VP of Customer Growth. Lee spent the last seven years driving SAP CPQ/Commissions at Canidium, where he grew annual revenue by over 190%. Lee brings vast knowledge of the intricacies of the sales cycle from sales leadership positions at Anaplan, Nice Systems and Merced System. Lee is the latest addition to SMITH's recent senior-level CPQ hires, expanding its delivery capacity and bringing experience in the global manufacturing, tech, and automotive industries.

SMITH's approach for helping clients accelerate their sales quoting process is focused on improving configuration, collaboration, and commerce. In addition to driving increases in revenue from ecommerce channels, improvements made using CPQ technology will help SMITH's clients reduce the cost of sales. As companies strive to grow sales while reducing operational costs, CPQ can provide a much-needed bridge to digitally connect sales staff with customers and partners.

"With remote working and remote transacting as the new norm, every company should be looking at how they can personalize and streamline their customers' digital buying experiences," notes SMITH CEO, Tony Steel. "Enabling customers to generate an accurate, customized quote independently is powerful and can be a key differentiator in both B2C and B2B ecommerce. SMITH's recent hires will provide clients with unparalleled expertise in CPQ. Coupled with our strategy, commerce, and CX advisors, our CPQ experts can drive greater economic value for our clients' technology investment and maximize their ROI."

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The next big thing isn't what you'll buy, it's how you'll buy it. SMITH is a results-driven digital transformation agency with one mission: to make buying and selling awesome. For more than 20 years, SMITH has worked in partnership with the world's most respected B2B and B2C brands to deliver better business outcomes with design thinking and technology enablement that puts customers at the center. Learn more at

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Tracey Barber
Marketing Director