SMITH Partners with Emarsys to Offer Customers Next-Level Omnichannel Engagement Options

(Dayton, OH) — March 8, 2021 — SMITH, an SAP Gold Partner, announced today that it has signed an agreement to become an Emarsys agency partner. Emarsys, which was acquired by SAP in 2020, provides an omnichannel customer engagement platform that accelerates business outcomes. This new partnership will enhance SMITH’s B2B and B2C offerings and help deliver one-to-one customer experiences, in real time, across all channels and devices.

As consumers increasingly turn to online channels to make their purchases, winning in a crowded digital marketplace requires the creation of stronger, more personal relationships with customers. By integrating SAP Commerce Cloud with Emarsys, SMITH can support companies in the transformation of their transactional and operational data into actionable insights and recommendations that drive results.

“As a performance commerce agency, SMITH is constantly seeking new ways to help our clients continuously improve their digital commerce capabilities. Success in today’s data-driven world requires breaking down the silos within a company so they can coordinate and personalize all the interactions they have with customers, and Emarsys is a key ingredient to make that happen. SMITH and Emarsys will provide customers with even more opportunities for hyper-personalized, omnichannel commerce experiences built on SAP’s Customer Experience Management technology,” said SMITH CEO, Tony Steel.

“SMITH prides itself on being the ‘architects of future commerce’ and clearly appreciates that how people buy is incredibly important for business success. We at Emarsys felt perfectly aligned with this approach, and our omnichannel customer engagement and focus on business outcomes will enable SMITH to transform the buying experience for both its B2B and B2C customers,” said Sara Richter, CMO, Emarsys.

The next big thing isn’t what you’ll buy, it’s how you’ll buy it. SMITH is a results-driven digital commerce agency with one mission: to make buying and selling awesome. For more than 20 years, SMITH has worked in partnership with the world’s most respected B2B and B2C companies to deliver better business outcomes with design thinking and technology enablement that puts customers at the center. Learn more at

About Emarsys
Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — the Emarsys platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results…fast. Emarsys is the platform of choice for more than 1,500 customers around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit