Invisibly orchestrating better buying experiences requires a solid technology foundation. From custom global commerce architectures to voice integration with major platforms, we deliver.

Technology Partners

SMITH carefully selects key technology partners that provide the best possible tools for delivering our clients outcomes. Learn more about some of our thinking, solutions, and work with these platforms here.

Partner Community

At SMITH, partnership is at the core of how we work. We’re keenly aware that in today’s rapidly evolving marketplace, providing our clients with the best solutions requires a nimbleness only possible through fluid and robust partner networks and technologies such as SAP, Emarsys, Adobe, Qualtrics, PriceFX, Annex Cloud, eLogic, and CDS Visual.

SAP Commerce Experience 
Annex Cloud
CDS Visual 

What we do

Every brand and organization will have differing priorities when it comes to making experiential commerce work for them. For some, it will mean doing a re-think, pulling together a common vision for the future, and then outlining their way forward with a roadmap. For others, their vision may already be clear, but they’ll need help with things like technology, data, content, or anything else in between. Either way, we at SMITH have the expertise and know-how to bring modern, contextual digital commerce experiences to life.

Business Transformation

Discover emerging opportunities awaiting your brand in this real-time world of ecommerce.

  • Market opportunity and vision
  • Business model design across users, communities, and marketplaces
  • Technology infrastructures, architecture, and services strategy
  • Scenario planning workshops
Digital Engagement

New competitors and a world of never-ending choices mean shifting strategies and tactics to reach new audiences and reinvigorate current and former customers.

  • Audience engagement and customer journey strategy
  • Engagement and nurture campaigns
  • Customer acquisition and loyalty consulting
  • Marketing automation implementation and program execution
IXD: Interaction Experience Design

We apply design thinking to everything we create so that we can increase the potential for success with experiences that are useful, usable, and loveable.

  • User research and testing
  • Personas and user wayfinding
  • Interaction design and development across screens and devices (i.e., web, mobile, and kiosk)
  • Content strategy, information design, and governance
Commerce and Content

We know how to design, implement, and deploy modern technology platforms and infrastructures that unite content, commerce, and data in service to the user and the business.

  • CMS and commerce platform evaluation and ROI analysis
  • CMS and commerce platform implementation and deployment
  • Technical architecture planning and consulting
  • Omni-channel commerce integration and deployment
  • SOA/web service development
Data Services

We harness the power of data in service of creating better experiences, making them more context aware, more timely, more useful.

  • Data audit and opportunity definition
  • Data-driven interaction planning and strategy
  • API design and development
  • Algorithm design and deployment
  • Customer analytics
Marketing Operations

Bulletproof support, maintenance, and enhancement services designed to keep your investments growing.

  • Website and mobile app enhancement and optimization
  • Hosting and maintenance
  • Development operations and support
  • Analytics and reporting
  • Performance audits and testing